nike viral marketing campaign

The campaign was not only innovative, but also effective in terms of increasing the bottom line.
Nike attracted 166,718 new Facebook fans during the Games versus 80,761 for Adidas.
Many of them tie into its gutschein zalando kleiderkreisel 2018 overarching #MakeItCount initiative and the Nike network, but others are memorable viral videos or interesting social competitions.
Beautiful in its simplicity, the clip shows former world player of the year Ronaldinho receiving new football boots before casually volleying the ball against the crossbar several times from the edge of the area.
The Chosen Nike initially launched this campaign back in 2011, but it has also been run in subsequent years.The campaign coincided with a 46 jump in sales, generating 4m for Lance Armstrong's fight against cancer.In 2011, Nike launched a performance-tracking wristband called.Nike Grid In 2010 the sports brand launched Nike Grid, which turned London into a giant virtual gameboard.Nike Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples.Image Source: Google Images By: Kerri W Advertisements.This platform allows Nike to have a personal conversation with customers.Universal business school Integrated marketing communication Assignment On nike Top 10 IMC Campaigns Submitted by: Ronak Nitin Modi MBA3-1355.



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The winners were given a full year attendance in the Academy, getting to play against the reserve teams of Premier League and other clubs.
The campaign ran back in 2009 when smartphone penetration was far lower than today, however anyone could take part as it didnt need an app or software.In this mobile campaign Nike setup an interactive billboard h und m gutscheincode kostenloser versand in Times Square that allowed people to text their own custom design for a chance to win a pair of Nike IDs.Heres the current marketing campaign for.Of the other official sponsors, Samsung was the biggest winner with a 111 boost in traffic while Cadburys saw its visit increase.Nike is the worlds largest sports company, 30 bigger than nearest rivals Adidas.Nike fuelband, launch Events Have Changed, nike CEO Mark Parker compared the Lauch.Nike is referenced to the Greek Goddess of victory?Nike wants to get people healthy and active while doing them in Nike products.It also acts as a laboratory that lets Nike study its customers behaviors and patterns.Times Square billboard In this mobile campaign Nike setup an interactive billboard in Times Square that allowed people to text their own custom design for a chance to win a pair of Nike IDs.


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